we had this wild idea. let's make oral care products that are
friendly + effective + delicious + beautiful. well finally, here they are, hello.

hello from our friendly founder Craig



take a brush on the wild side
with our portfolio of charcoal products.

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kids toothpaste

they’re going to rush to brush
with delicious, natural flavours
that taste awesome.

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hello® has no artificial sweeteners, no artificial flavours, no colourants, no SLS/sulfates, and no peroxide. our toothpastes also taste delicious. #brushhappy

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hello® goodbye plaque, hello whitening toothpaste tablets are thoughtfully formulated with natural peppermint, tea tree oil, and coconut oil. they’re perfectly plastic free.

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hello australia

we’re so happy to meet you. we're a naturally friendly brand and we are on a friendly mission to make the world a friendlier place. to create the most natural, effective, irresistible products in the world, in the friendliest way possible. hello is a new kind of naturally friendly oral care, using thoughtful ingredients and natural flavours so delicious you'll rush to brush. for reals.

we think it's time personal care was, well, personal. relevant. beautiful. delicious. and as natural as we can make it. our products work brilliantly, and without things like artificial sweeteners, colourants, or artificial flavours.

we don't test on animals. ever. because animal testing is seriously unfriendly. we love our furry friends. we have thoughtful and  responsibly sourced ingredients and materials, cartons made from FSC certified paper and printing includes soy-based ink, bpa free and no phthalates, globally sourced ingredients and made in the USA, cruelty free, leaping bunny certified. the things we use every day should also look great (goodbye, fugly tubes), and hopefully make us smile. 

we think products are a reflection of our values, and what we want to see in the world. and we want more happiness and more smiles.

we are really excited to say g’day to  helloⓇ in Australia! #gdayhello


*whitens by removing surface stains

find your perfect match

follow the friendly

Toothpaste charcoal
hello products
hello charcoal toothbrush
Toothpaste unicorn