hello® fresh watermelon, fluoride free toothpaste

so delish you’ll lose your rind. tastes awesome, works brilliantly.

  • helps remove plaque*
  • polishes + brightens
  • tastes awesome
leaping bunny certified

*with regular brushing

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you're gonna lose your rind. 

say hello to a naturally friendly paste that tastes awesome and works brilliantly.


it's thoughtfully formulated to help remove plaque with brushing.

and bonus, it tastes like watermelon. 



no fluoride.

no artificial sweeteners. 

no artificial flavours. 

no SLS.

no brainer. 




ingredients: sorbitol, water, hydrated silica, glycerin, xylitol, erythritol, flavour, xanthan gum, calcium glycerophosphate, CI 77891, potassium sorbate, lauryl glucoside, rebaudioside A, aloe barbadensis leaf extract.

brush thoroughly at least twice a day or as directed by your dental professional. do not swallow. rinse with a small amount of water. smile often.


children under 6 years of age should have adult supervision and use only a pea-sized amount.

twist off cap to remove foil seal.

do not use if safety seal is missing or broken.


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