hello charcoal toothbrush and toothpaste

ingredients: what we use and why we use it.

  • what is cocamidopropyl betaine? why do you use it?

    cocamidopropyl betaine is a foaming and cleaning agent. we use it to create foam to help clean your teeth, and who doesn’t love clean teeth?!

  • what is sodium cocoyl glutamate? why do you use it?

    hello® uses sodium cocoyl glutamate that is made from coconut and/or palm oils as a surfactant, a technical way of saying it helps toothpaste foam and spread out while you brush to cover the various crevices of your teeth. and you thought nooks and crannies were just in English muffins.

  • what is coconut oil?

    coconut oil is extracted from mature coconuts. downright sophisticated coconuts, if you ask us.

  • what is stevia rebaudiana leaf extract? why do you use it?

    hello® uses organic stevia rebaudiana leaf extract from stevia plants to enhance the taste of our pastes. and let’s face it, who doesn’t want enhanced tasty paste, right?

  • what is potassium sorbate? why do you use it?

    the majority of personal care products need preservatives. at hello, we use a tiny amount (only when necessary) to keep our fluoride free toothpastes fresh. while potassium sorbate is a synthetic salt derived from sorbic acid, it is approved for use in oral care products.

  • what is xanthan gum? why do you use it?

    xanthan gum is derived from corn fermentation and is a common ingredient in gluten-free baking and personal care items since it’s a great thickener and stabilizer. and let’s face it, who doesn't like their paste thick and stable?

  • what is erythritol?

    erythritol is a sweetener derived from corn fermentation. like xylitol, erythritol helps prevent bacteria from sticking to your teeth and does not promote tooth decay. drop the mic, but not the toothbrush.

  • what is xylitol?

    xylitol is a sweetener derived from corn. at hello, we source our xylitol from non-GMO corn. so why do we rock xylitol in all of our pastes? well, unlike some sweeteners we won’t name because we're friendly like that, xylitol helps prevent bacteria from sticking to your teeth and does not promote tooth decay.

  • what is calcium carbonate? why do you use it?

    calcium carbonate is a mineral that removes stains and gently whitens teeth. we use it in our naturally whitening fluoride toothpaste and goodbye plaque, hello whitening fluoride free toothpaste, and it works wonders.

  • what is hydrated silica? why do you use it?

    hydrated silica is a powder made from a crystallized compound found in sand and quartz. we use it to polish your teeth and remove stains in a gentle way.

  • why are your fluoride toothpastes preservative free and not your fluoride free varieties?

    we formulate to preserve the freshness of our products and have found that our fluoride free pastes need a touch of potassium sorbate to help maintain stability.